(Press Release) Singaporean Champion bodybuilder fights controversial result with AI and towels!
(For Immediate Release, 17 Nov 25 - Singapore) Danie Dharma is a veteran bodybuilding champion having emerged victorious across various events over a decade. His achievements include:
- 3x Mr Singapore
- 5x NPC Champ
- Asia Champ 2017
During a recent competition, he was taken aback with point deduction from sweating even though he had to pose much longer than competitors on stage. Though odd, he pressed on to give the best show condition he could. Regrettably, the results did not reflect the competitive stage. As Danie was also a competitive bodybuilding judge for other similar caliber events, he posted a congratulatory note on social media and marked the post for points of improvement. Shortly after, he was pressured to remove the images of the competitors in his category as support began to swell for Danie to be crowned champion. Danie complied with the request but found the whole ordeal baffling as he was celebrating the competitive spirit of bodybuilding. His take on the issue is best related in the video below.
As Singapore does not have a credited bodybuilding governing body, it is up to local athletes to right wrongs and have the community agree to a standard. To this end, Danie Dharma has launched a pre-order towel initiative to encourage the mass adoption of this rule stitched boldly onto the towel, "If you sweat, use a towel." This merchandise endeavour aims to eliminate the rule of sweat penalisation in our ever humid tropical climate and to provide provisions like towels to ensure an equitable and fair competitive stage where all deserving athletes can shine on equal footing.
"I felt this was a great way to protest the injustice while giving the supporters a cool souvenir in the process. When optioned by the Crazybadman team of the idea of selling towels to protest the 'no-sweating rule', we came up with several 'tongue in cheek' ideas and settled on 'If you sweat, use a towel.' As the manufacturer needed time to produce the towels, we created images using AI so people have visuals of the product. The idea worked great, and people started buying the towels based on the AI images to support my cause!"
- Danie Dharma, Champion Bodybuilder, Mr Singapore
"I used artificial intelligence (AI), Google Gemini and my sourcing abilities to generate a vision of this initiative and worked with Danie to champion this standard. We were able to launch pre-sales and scope out the partnership while ensuring production was underway. This enhanced workflow allowed both the elite athlete and www.crazybadman.com to engage, empower, and generate momentous enterprise towards win-win outcomes,"
- Kegan Tan, Director
This towel is available on sale exclusively on www.crazybadman.com at:
- $12 per towel
- $50 when you buy five, saving you $10 when you bulk buy
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For more information and press enquiries, please contact:
- Kegan Tan, Director, Crazybadman.com
- HP: +65 94516527 (whatsapp available)
- Email: kegant@crazybadman.com
- Download the press kit here
Danie Dharma (born July 25, 1986) is a Singaporean bodybuilder and professional wrestler. He is a 3x Mr. Singapore (2016, 2023, 2025), 5 x Mr. Singapore Classic (2017, 2018, 2023, 2024, 2025), Asian Championship 2017 gold medalist, and the 2023 NPC Worldwide Singapore Men's Bodybuilding overall champion. He is the winningest bodybuilder in Singapore's history, with over 30 wins in all. He also performs under the ring name 'Destroyer Dharma' at Singapore Pro Wrestling (SPW) and is a former SPW Singapore Champion and three time SPW NBCB Champion.
Crazybadman.com is a 100% online and vending sports and health retailer offering value for money, often direct from manufacturer prices from well-respected brands in the industry that have yet to be discovered in Singapore. Crazybadman.com also ships globally and offers e-commerce and marketing services to aligned businesses.